Media Business Consulting – Dilemma

So I want to graduate from my program to become a management consultant for media businesses. I know what I want to do and I know why, and so I love it.

Awesome!

But I don’t know what to do next, that is, I don’t know how to get there. Need help, advice and guidance, any. I google searched media consulting and all I found was the overrated “social-media consulting”. That’s not what I want to do.

I want to help media businesses to grow and prosper. I want to look at their business models, their revenue streams, their key processes and advise them on how they can improve their business by making a few much-needed changes.

Hmm.

Still can’t figure it out.

I’m traveling to South by South West in Austin, Texas, March 2012 (SXSW). I don’t know how much that would help me, but SXSW calls itself the global capital of new media and some claim it is the ultimate hub in media innovation. A Reynold’s Journalism Scholar, Dan Oshinsky, recommended I sign-up for it. I am looking forward to it too.

I know what I want in the long term, but I don’t know what to do now to get there gradually and to get there well-prepared. Maybe I’ll ask someone from the legendary J-school. Maybe I’ll ask Dan.

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